2009 Highlights
- 20 celebrities walked the runway including Hilary Duff, Katie Couric, Lynda Carter, Amanda Bynes, Susan Lucci, Patricia Arquette, Cicely Tyson, and Jennie Garth.
- Top-tier media coverage including People, USA Today, Glamour, Woman's Day, People en Espanol, Newsweek, Access Hollywood, Entertainment Tonight, and others.
- Media photo pit filled to capacity (500+)
- More than 1,300 invited guests in attendance under the Bryant Park tents, including top-tier editors, stylists, artists, and designers.
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The Heart Truth's Red Dress Collection
In February 2010, The Heart Truth® will return to Mercedes-Benz Fashion Week for its annual Red Dress Collection fashion show. The campaign's groundbreaking partnership with the fashion industry will continue as top designers and celebrities unite on one runway to debut the eighth collection of red dresses created to raise awareness about heart disease the #1 killer of women.
Created in 2002 by The Heart Truth—a program of the Federal Government's National Heart, Lung, and Blood Institute—the Red Dress was launched as the national symbol for women and heart disease awareness at New York's Fashion Week in February 2003 in partnership with American's top fashion designers. Each February since its launch, the Red Dress symbol has come to life on the runway with the annual Red Dress Collection Fashion Show.
» See our Greatest Hits
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The Red Dress. A Powerful Message: Heart Disease Doesn't Care What You Wear-It's the #1 Killer of Women |
Want to learn more about the award-winning team behind the Red Dress?
» Meet the team
Want to find out how you can get involved in this growing heart health awareness movement?
» Contact us
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