Team

Ogilvy Public Relations Worldwide: As the agency representing the National Heart, Lung, and Blood Institute's The Heart Truth campaign, Ogilvy PR is responsible for the overall strategic direction, planning, and execution of The Heart Truth’s Red Dress Collection fashion shows. On NHLBI's behalf, Ogilvy PR works with all the players that make the fashion show possible. Renowned production company Kevin Krier & Associates has produced the show since 2005 and is on board again for 2010. Celebrity recruitment firm Flying Television is engaged, with HL Group serving as fashion media and front-of-house consultant.

IMG Fashion: IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Week in New York, at which The Heart Truth launched the Red Dress as the national symbol for women and heart disease awareness in 2003.

Sponsors for Red Dress Collection fashion shows have included: Diet Coke, Johnson & Johnson and affiliated companies, Celestial Seasonings, Swarovski, American Express, Delta Air Lines, and Bobbi Brown Cosmetics.  Media partners have included Woman's Day, ELLE, and Lifetime.